Sleep Country Announces New Senior VP of Brand, Marketing

Seasoned advertising executive Nuno Bamberg has joined the country’s largest mattress retail specialist, Sleep Country Canada, as the company’s new senior vice-president of brand and marketing.

“Excitement is in the air as I join an incredibly talented team at Sleep Country Canada and Dormez-vous,” said Bamberg in a LinkedIn post announcing his role. “After five years of getting to know the business, brand and amazing people behind it, I am honoured to be one of them.”

Prior to moving to Sleep Country, Bamberg was the lead on the mattress retailer’s account with advertising and marketing agency Publicis Canada, where he served as senior vice-president and chief content and production officer since January 2021. He managed a team of more than 275 creative and content production experts, and consolidated production capabilities throughout all of Publicis Groupe’s Canadian agencies.

Bamberg spent a total of nine years with Publicis, including roles in both content and account services. He has worked on other industry leading brands like Home Depot, Rogers, Canada Post, Coca-Cola, McDonald’s, Unilever and Pfizer.

In his new position, Bamberg is responsible for both Sleep Country and its Quebec counterpart Dormez-vous, as well as the retailer’s mattress-in-a-box brands, which include Endy, Bloom, Casper and Silk & Snow.

The publicly held retailer also purchased online weighted blanket specialist Hush last year.