Greenington’s Website Aims to Strengthen Connections

Bamboo furniture manufacturer Greenington has launched a new website featuring an immersive homepage video, lifestyle imagery and intuitive navigation.

Greenington says the website was designed to inspire and inform, helping consumers discover the brand and connect with its retail partners, while giving design professionals convenient access to trade and contract resources.

“We wanted the website to capture what people love about experiencing Greenington in person — the warmth of the bamboo, the beauty of the design and that spark of possibility,” says Troy Lerew, vice-president of sales at Greenington.

A first for the brand, the new dealer locator helps Canadian visitors find Greenington retailers by postal code, city or province, increasing dealer visibility.

For interior designers and architects, the trade program section provides a starting point for applications, trade pricing inquiries, finish samples and project quotes. Dedicated contract resources outline Greenington’s capabilities for hospitality and commercial projects, including custom furniture, design development and solutions tailored to specific project needs.

Retailers can explore partnership opportunities, marketing support and digital assets, too.

The website also highlights Greenington’s sustainability story, including its use of 100 per cent solid Moso bamboo, a rapidly renewable resource that regenerates naturally after harvest; manufacturing processes that make use of every part of the bamboo culm; and furniture designed for lasting beauty and performance.

For more than two decades, Greenington has designed and manufactured modern furniture for the bedroom, dining room, living room and home office.