Leon’s Expands Roll-out of Vusion with SES-imagotag in Stores

Leon’s Furniture Ltd. (LFL Group) will equip all of its 202 corporate stores with the Vusion IoT cloud platform and digital tags by the end of next year.

“As Canada’s largest home retailer, we focus on continuously enhancing our customer experience,” says LFL Group president and CEO Mike Walsh. “Innovation within our network of stores and e-commerce platforms is paramount in providing a seamless omnichannel experience to our customers and retail teams.”

SES-imagotag, a global leader in digital solutions for physical retail, recently announced it is growing its partnership with LFL Group. The agreement between the two companies will see the addition of 130 stores to the existing rolled-out locations, while also expanding to new store categories as SES-imagotag further extends its footprint in new verticals and in North America.

LFL Group selected the Vusion platform to digitize its Leon’s and The Brick stores under a multi-year framework agreement spanning 2022-2024.

“SES-imagotag technology has been an important partner to assist in automating our pricing and promotion strategies, accompanied by reducing order entry times, enabling our associates to provide a heightened retail shopping experience,” says Walsh.

The Canadian retailer has been gradually equipping its appliances, consumer electronics and bedding sections with Vusion cloud-connected electronic shelf labels and solutions. It is now extending the use of these tools to the largest portion of its stores — the furniture sections — with extensive use of large-format digital labels.

By selecting Vusion, Leon’s and The Brick stores will have the opportunity to automate their price and promotion strategies at scale, with enhanced agility. LFL Group will also explore shopper engagement solutions through SES-imagotag’s Engage to enhance in-store experiences for its customers.

SES-imagotag developed the Vusion platform to help retailers transform their physical stores into high-value digital assets. The company says the technology improves the agility, precision and accuracy of prices, while ensuring the omnichannel synchronization of prices, product information and marketing campaigns. The platform also optimizes in-store order preparation and restocking. It connects shelves to the cloud, providing real-time accurate information on product availability and location, allowing for reduced inventory, out-of-stock and waste, as well as improved on-shelf availability and merchandizing compliance.