Palliser Revamps Website with Younger Consumers in Mind

Home furnishings manufacturer Palliser has rolled out a newly redesigned website, focusing on personalization, lead generation, conversion and an enhanced customer experience, says the company.

Its launch is a crucial piece in the brand’s evolution, adds Palliser, as it looks to appeal to a more youthful clientele.

“There is a paradigm shift with today’s shopper where the younger demographic is generally less loyal to brands than boomers or Gen X, and so it’s critical we are aligning our actions with their expectations,” says president Steve Ambeau. “The brands that remain current and work to not only provide solutions but understand the people and behaviour that shape those solutions will set themselves apart from others.”

The website is equipped with Palliser’s unique configuration tool, recently introduced within its Interactive Designer — an in-store kiosk application to bridge the gap between in-store limitations and online potential, which is a key piece of the new Palliser studio concept that began rolling out in 2023. Users can not only drape and choose accessories, but stitch together individual SKUs to create the ideal configuration. To encourage further visualization, an enhanced swatch request tool allows users to order up to 10 fabric or leather swatches that are shipped directly to their home.

Style quiz functionality has also been added, allowing users to determine which interior design aesthetic is most closely aligned with their individual tastes. Through a series of interactive questions and an intuitive backend database, product recommendations and style tips are offered to help them best achieve their desired outcome.

“With design thinking being at the forefront of our strategy, we believe this mindset is leading us to provide user-specific solutions needed to make an informed purchase, while having some fun along the way,” says Ambeau.