Palliser Names New President in Structural Change

Home furnishings manufacturer Palliser has promoted Steve Ambeau to president of the Palliser brand in an organizational shift.

In his new role, Ambeau will lead the sales, studio development, product and merchandising, research and development, quality, information technology, and marketing and customer care teams in a newly developed structure.

Ambeau joined Palliser in 2021, in the then-newly created role of chief marketing officer of both Palliser and EQ3.

“Since that time, he has been an integral part of our executive leadership team, driving the continuing evolution of our brand and ideation that has led to positive change throughout our organization,” says Palliser CEO Peter Tielmann. “I am both excited and optimistic about what the future will hold under Steve’s direction.”

Outside of Palliser, Ambeau’s experience spans more than 25 years in Canada, the U.S. and Europe. He has held multiple leadership roles within companies like BMW Group. Ambeau has worked extensively with tier one brands Mars, Suncor Energy, Ford, Johnson & Johnson and Electrolux, leaning on his deep expertise in areas such as customer insights, performance marketing, digital platforms and strategies, and cultural transformation to build brands and companies for long-term success.

“It’s special to be a part of a brand rooted in family values, with an 80-year heritage. That is a unique story and one that should be celebrated and told to the new generation of buyers,” says Ambeau about Palliser. “While I have no desire to change the approachable aspect of our brand, I am anxious to expand our voice where we can. As Palliser is named after the intrepid explorer John Palliser, we must continue to approach our customer with a great deal of curiosity and to uncover what it is they need. From there, we must react and react fast.”

Palliser was founded in 1944 in rural Manitoba. The family-owned company produces a full range of upholstered products in leather and fabric, including sofas, sectionals and recliners.