Zucora Looks Internally for New VP of Sales

Product protection plan provider Zucora has promoted David Cohn to vice-president of national sales.

“David is relentlessly focused on creating value for our retail partners,” says Zucora president and CEO Brad Geddes. “His genuine care for people, combined with his strategic mindset, has been instrumental in helping build Zucora into Canada’s leading product protection company.”

Cohn has been with Zucora for 17 years, previously serving as the company’s national sales director since 2013. His proven leadership experience and consistent focus on revenue growth has played a pivotal role in Zucora’s success and market expansion.

In his new role, Cohn will lead the company’s sales strategy, supporting continued growth and strengthening partnerships with key market partners. He will also carry on leading and coaching the national sales team, ensuring Zucora’s representatives and agents remain focused on helping home furnishings retailers drive meaningful growth and lasting success.

“As vice-president of sales, my focus is simple: helping our partners win,” says Cohn. “By staying true to our philosophy of people helping people and putting people first, we have the opportunity to support more partners, strengthen relationships and make a positive, lasting impact.”

For more than 45 years, Zucora has partnered with Canada’s leading home furnishing and appliance retailers to deliver innovative protection plans that add value and help Canadians protect their home investments.