
Tempur-Pedic Partners with Sleep Resource App
Mattress manufacturer Tempur-Pedic is collaborating with Calm, an app for sleep, meditation and relaxation.
The partnership will develop exclusive content that aims to improve sleep routines and foster deep, restful sleep for consumers using Ergo Smart Bases.
“We know 70 per cent of consumers struggle to fall asleep, with 64 per cent telling us they need a clear mind to do so,” says Jill Johnson, vice-president of marketing for Tempur-Pedic. “That’s why our Ergo Smart Bases, which are designed to help users fall asleep faster, continue to gain momentum in the marketplace. This new partnership with Calm will help us take relaxation and mindfulness to the next level.”
Recognizing the significant impact of good sleep on long-term health and wellness, Tempur-Pedic launched its latest generation of Ergo Smart Bases powered by Sleeptracker-AI in 2023. These bases are designed to help consumers fall asleep quicker through relaxation programs and to minimize sleep disruptors like snoring.
The Sleeptracker-AI app will offer access to Calm’s exclusive sleep stories, soundscapes and guided sleep meditations, all curated by Tempur-Pedic and Calm later this spring. The Ergo ProSmart Bases will allow users to hear and feel this content through the mattress, providing a true multi-sensory experience that facilitates relaxation and easier sleep. This exclusive content will be available for both current and future owners of Ergo ProSmart Bases.
“Sleep is a critical component of mental wellness,” says Fergal Walker, vice-president of partnerships for Calm. “By combining our expertise in sleep and mindfulness content with Tempur-Pedic’s innovative smart base technology, we’re creating a truly immersive experience that will help people fall asleep easier and wake up feeling more restored.”