Corbeil Appliances Lowers Prices to Help Consumers
Amid the current environment marked by persistent inflation, fluctuating tariffs and economic uncertainty, Corbeil Appliances has lowered prices of all appliances from its private label Ellipse.
“At Corbeil, we believe that the role of a specialist is to make it easier for Quebecers and Canadians alike to access home appliances that meet their everyday needs,” says Anthony Amiel, president of parent company Amiel Group. “As a Quebec leader in the industry, we have a duty to step up. Guaranteeing the best purchasing conditions, along with lowering prices for our Ellipse brand, represents our tangible contribution to protecting our customers’ purchasing power.”
The results of this initiative, implemented in late March, are already being seen. The Quebec-owned company has reported a 30 per cent increase in units sold for the Ellipse brand.
Beyond price reductions, Corbeil has introduced five additional commitments aimed at protecting consumers and building a relationship of trust: a best price guarantee for 30 days after purchase; a protection plan that allows customers to recover 50 per cent of an appliance’s value in store credit if unused; interest-free financing plans for up to 24 months; free delivery on purchases of $699 or more; and free pickup and recycling of old appliances in partnership with GoRecycle.
Finally, to meet a growing need for more affordable appliances and with a strong awareness of environmental challenges, the company is launching a new line called Corbeil Éco-Choix, aimed at offering second-hand products, end-of-line models, “as-is” items and the most accessible brands on the market.
“Protecting purchasing power is a holistic approach that goes well beyond simply lowering prices,” says Amiel. “We also want to offer flexibility, peace of mind and responsible options to our customers.”
In an environment where supply chains remain fragile, Corbeil says it benefits from a diversified supply network, sourcing products from Europe, Latin America, Asia and North America. This model helps mitigate the impact of tariff increases and maintain greater price stability. In support of this approach, the company is also introducing new clear and informative store signage to help customers make more informed choices regarding product origin.
Founded in 1949, Corbeil is currently the largest home appliance network in Quebec, with some 30 stores across the province and in Ontario. In 2017, it came under the umbrella of Amiel Group, created by Amiel to bring together appliance distributor Distinctive, Corbeil and real estate company Termonas under a single entity.