Pyxd Launches Draping Technology for Custom Upholstery

Pyxd has introduced a new visual merchandising technology designed to help retailers and manufacturers present custom upholstery options online more quickly and accurately.

PyxMagic Draping allows users to digitally apply real fabrics, leathers and finishes to existing product photography, producing photo-real images without the need for additional photoshoots or complex 3-D rendering workflows.

“This launch establishes a new foundation for how custom furniture can be merchandised online,” says Clarence Chui, co-founder and CEO of Pyxd. “Draping unlocks greater choice and realism without the traditional trade-offs.”

According to the company, the technology enables teams to generate multiple material variations from a single photograph, reducing the time and cost traditionally associated with merchandising custom furniture.

The approach is intended to help retailers expand online assortments and bring new or customized products to market without increasing production resources at the same pace.

“Retailers are under increasing pressure to show more options online, but the industry’s tools haven’t kept up,” says Gaurav Sethi, co-founder of Pyxd. “Draping represents a fundamentally new way to approach custom furniture merchandising.”

Pyxd says Draping includes a fully hosted interactive player that integrates directly into e-commerce sites and other digital channels. The player supports features like high-resolution full-screen viewing, zoom functionality and dimension overlays, with additional capabilities planned for future releases. Retailers and manufacturers do not need to manage their own infrastructure to use the tool.

While the initial rollout centres on custom upholstery, Pyxd says the underlying technology is designed to extend to case goods and other furniture categories after launch. This would allow similar gains in speed and scalability across a broader range of custom furniture offerings.