Purecare Strikes Partnership with Canadian Company

Sleep wellness products manufacturer Purecare has partnered with Edmonton-based Eden Textile to be its official distributor across Canada.

The strategic move deepens Purecare’s penetration of this country’s commercial market, specifically hospitality, healthcare and multi-unit housing sectors, while boosting Eden Textile’s retail expansion plans.

“Two leaders complementing each other’s expertise and aligned in goals make for a win-win collaboration,” says Sarah Bergman, chief marketing officer and senior vice-president of product development at Purecare.

Under the agreement, inked in late 2025, Eden Textile has begun distributing select Purecare products, including the SoftCell chill pillow, premium OmniGuard mattress protectors and cooling Frio mattress covers. Products are offered commercially through Eden Textile’s network and are available to consumers via the company’s e-commerce platform, Skylark + Owl Linen Co. Purecare sheet sets are slated to follow at a later date.

Eden Textile has nearly 80 years of experience in textile manufacturing and national distribution through e-commerce, brick-and-mortar and big-box channels.