Must Opens First Standalone Store Outside Quebec

Furniture specialist Home Société Group continues to expand its Canadian footprint with the launch of its first standalone Must store in Ontario.

Newly opened in Mississauga at Heartland Town Centre, the store boasts a large square footage and a wide range of furniture, such as armchairs, beds, tables, sofas, as well as accessories for the home and the exclusive Must outdoor collection. Shoppers can explore stylish home furnishings in a welcoming ambiance, punctuated with graceful arches, rich walnut and vibrant green accents.

A second Must location is scheduled to open in downtown Toronto in April. Situated on Parliament Street, the store will also offer a diverse assortment of furniture and accessories, including bedroom pieces, kitchen items and outdoor furniture. This location will also introduce the first Ontario outpost of the renowned Quebec-based flower shop, Prune Les Fleurs, enhancing the shopping experience with exquisite floral arrangements and botanical delights. A coffee shop will be added inside the store later this year.

Both locations will offer the brand’s exclusive made-in-Canada products, which have been designed and manufactured by local suppliers and artisans.

“As Must enters the Greater Toronto Area with two new locations and a fully operational e-commerce site, we’re thrilled to offer our quality designs at accessible prices to more customers,” says Éric Corbeil, co-president at Home Société Group. “This expansion highlights our dedication to providing exceptional service and meeting the demands of modern-day consumers across Ontario.”

Situated right next door to the Must Toronto store is the new Home Société two-story space. Here, customers can explore higher-end pieces and indulge in a more luxurious aesthetic, all while experiencing the seamless blending of styles and brands in the store’s presentation. The furniture selection boasts renowned designers and European brands like Ligne Roset, Cattelan Italia, Kartell and new Italian labels.

Home Société Group has specialized in indoor and outdoor furniture for decades. In addition to Must and Home Société, it is the parent company of furniture brands Maison Corbeil, La Galerie du Meuble and Jardin de Ville.