King Koil Canada Partners with Vancouver-area Retailer

King Koil Canada has teamed up with Sleep Shop, which will showcase the mattress manufacturer’s premium product line, Smartlife, at its three stores in North Vancouver, Richmond and Langley, B.C.

“We’re thrilled to be the first retail partner for Smartlife by King Koil in British Columbia,” says Farouq Manji, chief marketing officer at Sleep Shop. “Our customers can now experience some of the most innovative and beautifully crafted sleep products on the market, supported by strong pricing and protection policies that give us confidence as a retailer.”

The Smartlife by King Koil collection offers long-term retailer success with limited and controlled distribution partners; luxurious finishes and premium materials; a real-time pressure relief mattress with exclusive air pocket technology; and enforced minimum advertised price agreements across Canada to protect retailer profitability.

“This partnership with Sleep Shop continues our controlled distribution growth of Smartlife by King Koil,” says David Grange, vice-president of national accounts and special projects at King Koil, who personally oversaw the final setup and training with the Sleep Shop team to ensure a seamless launch and outstanding customer experience.

Headquartered in Calgary, King Koil is part of Park Avenue Furniture, a Canadian owned and operated group of companies that also includes Posture Beauty sleep products.