Ikea Canada makes Changes to Customer Rewards Program

Ikea Canada has revamped its loyalty rewards program.

Ikea Family members can now collect points, symbolized by the iconic Allen key, whenever they interact and shop with Ikea, both online and in-store.

These points can be redeemed for a variety of valuable rewards, including product discounts, delivery and assembly services, and even free food in the in-store restaurant.

“At Ikea Canada, we believe in fostering genuinely rewarding and personalized relationships with our Ikea Family members,” says De’ana Torresan, customer engagement and loyalty manager at Ikea Canada. “With over 5.8 million members in Canada, these are our most engaged and loyal customers. We want to enhance their shopping journey by recognizing and rewarding them every time they interact and shop with us.”

Ikea Family members can earn or collect one point for every $5 spent; one point when logging into the Ikea Family profile online or the Ikea app; two points when creating and saving a favourites list or gift registry; five welcome points for new members who sign up for Ikea Family; 20 points when creating and saving a kitchen plan in the online planning tool; and 25 points when booking and attending a planning appointment.

“Loyalty programs continue to inspire more frequent brand interactions, influence customer behaviour and play a crucial role in supporting affordability,” says Jonelle Ricketts, head of marketing at Ikea Canada. “By offering personalized rewards and discounts, rewards from Ikea Family not only fosters brand loyalty but also makes our customers feel more valued.”

Since launching in Canada in 2012, the free-to-join program has continually evolved to better serve the many Canadians with enhanced benefits, rewards and engagement opportunities. Along with new rewards, members can continue to enjoy instant benefits like member discounts, member-only workshops and events, free regular coffee or tea in the in-store restaurant, and more.