Canada’s Largest Sleep Retailer Opens Luxury Concept Store

Sleep Country Canada has launched a new ultra-premium concept store at Yorkdale Shopping Centre in Toronto.

Opened Nov. 21, The Rest offers a collection of hand-crafted and exclusive sleep products targeted at an upscale demographic.

“Our new brand, The Rest, will redefine luxury and sleep for those who know a good night’s sleep is priceless,” says Sleep Country president and CEO Stewart Schaefer. “From the moment you walk in the door, customers will be transported by the sheer luxury we have carefully curated. Our team has been focused on getting every little detail right within the collection, meticulously selecting the world’s most exquisite materials, artisanal designs, and sophisticated technology for our discerning customer.”

Inside the 2,100-square-foot retail boutique, shoppers will find mattresses, many of which are hand-tufted and made from the highest quality material: horsehair, with its natural antibacterial properties; soft, durable Joma wool; moisture-wicking alpaca; and cashmere.

Beyond mattresses are beds and accessories from a selection of ultra-premium quality brands, including luxury Italian home lifestyle brand Sferra.

The store also touts white glove concierge service. The company says that from the moment a customer interacts with the brand, they will receive a tailored, personal experience in keeping with their discerning expectations.

“The Rest is a first-to-market concept at Yorkdale that complements our exclusive range of luxury home decor retailers,” says Robert Horst, vice-president of retail at Oxford Properties, which manages and co-owns the mall.

Yorkdale is currently the third largest shopping mall in the country by floor space. Sleep Country-owned Casper also has a presence in the mall.

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