Bedding Veteran Joins Buying Group BrandSource

AVB BrandSource has added Chad Fischer to its merchandising team as director of bedding solutions.

In his new post, Fischer will be responsible for developing and implementing growth strategies for the BrandSource’s burgeoning bedding division. He will work closely with vendors and industry partners to ensure the success of the national buying group’s independent dealer members as they navigate the ever-evolving retail landscape.

“We are thrilled to welcome Chad,” says BrandSource president Tom Bennett. “His extensive experience in bedding will be invaluable as we continue to innovate and grow this division.”

With more than 15 years’ experience in the mattress industry spanning both the retail and vendor segments, Fischer brings a wealth of knowledge to this newly created role. His background includes nine years as bedding director of Nationwide Marketing Group and two years as general manager of the mattress division at Mega Group USA prior to its merger with Nationwide.

Before that he served as national sales manager for Serta Mattress Co., further solidifying his understanding of the industry and building valuable relationships.

“I am excited to join the BrandSource team and help lead the bedding division to new heights,” says Fischer. “I look forward to leveraging my experience and expertise to deliver innovative solutions and drive growth for our members.”

BrandSource is perhaps the largest merchandising and marketing co-operative for independent appliance, mattress, furniture and consumer electronics dealers in North America, with a family of 4,500 owner-operated stores. More than 125 of these people-oriented businesses can be found in Canada.