Electrolux Group Appoints Global Head of Design

Joaquín García Sanchis has been hired as global head of design for home appliance manufacturer Electrolux Group.

In his new role, García Sanchis will be responsible for the design vision of the Electrolux, AEG and Frigidaire brands, ensuring a cohesive creative direction while continuing to elevate design excellence across the organization.

“I am excited to join one of the world’s leading appliance manufacturers, as it embarks on a new chapter to strengthen and elevate the identity excellence of its brands,” says García Sanchis. “I believe in a holistic and human-centric design approach that creates meaningful products and experiences for our consumers in their daily lives.”

García Sanchis has built an extensive career shaping design strategy and innovation at some of the world’s leading automotive companies, including several brands for the Volkswagen Group, Ford Motor Co. and Renault. Most recently, he served as head of design at Italdesign-Giugiaro. In addition to his corporate experience, García Sanchis has also founded and led his own design studio.

“With his forward-looking design leadership, he will be instrumental in shaping a distinct and consistent branded design, delivering a seamless end-to-end consumer experience, and translating our brand identity and strategic pillars into clear and distinct visual languages across all brands, products and regions,” says Elena Breda, senior vice-president of product strategy, innovation and sustainability at Electrolux.