HealthGuard Carves Out New Senior-level Position

Canada’s largest top-of-bed manufacturer HealthGuard has promoted Elizabeth Almeida to sales director of its retail division.

Newly created, the position aims to strengthen the company’s leadership structure and prepare for future expansion in both new business and company acquisitions.

In this role, Almeida will be responsible for developing and executing sales strategies, expanding HealthGuard’s customer base and reinforcing its position as the trusted source for scientifically supported, health-driven bedding products across all categories.

Almeida joined HealthGuard, a division of Bay Street Manufacturing, in March 2022, as national account manager. She has played a pivotal role in driving more than 30 per cent growth across all major accounts.

“Her ability to build strong relationships, lead high-performing teams and deliver outstanding outcomes for our key accounts has made a significant impact on our business,” says Ryan Cleary, vice-president of sales at HealthGuard.

Almeida is a seasoned sales professional with more than 20 years of experience in account management and buying. She has held senior roles at CPI Sales, Today’s Shopping Choice, Walmart Canada and Atlantic Promotions Inc.