Home Société Rebrands, Unifies Retail Experience

Must Société, formerly known as Home Société, has announced a major rebranding initiative.

Its Home Société stores, originally branded as a grouping of furniture brands — Maison Corbeil, Must, Jardin de Ville and La Galerie du Meuble — are now named Must Société.

The change affects nine stores in Toronto, Mississauga, Ont., Ottawa, Montreal and Laval, Que.

Must Société locations will now feature premium European and Canadian brands, many of which were previously exclusive to select stores like Maison Corbeil. This aims to create a one-stop-shop destination from medium to high-end home furnishings, including Four Hands, Kartell, Ligne Roset and more.

The change affects nine locations in Toronto, Mississauga, Ont., Ottawa, Montreal and Laval, Que.

The full rebranding of all designated stores is expected to be complete by early 2026.

The rebranding aims to unify the company’s physical retail presence under its most recognized and fastest-growing brand, aligning the in-store experience with the e-commerce platform launched earlier this year.

It’s also part of a larger strategic investment in growth and customer experience. In October, the company consolidated its head office in Laval. Future plans include transforming the Mirabel store and warehouse into a Must Société outlet, offering products from all the group’s brands.