3D Cloud Appoints Crate and Barrel Veteran

Former Crate and Barrel CGI leader Geoffrey Mark has joined 3D Cloud as executive director of the company’s home furnishings and office segment

“We’re excited to have Geoff on the team,” says Beck Besecker, CEO and co-founder of 3D Cloud. “He understands the challenges our clients face because he’s been in their shoes. He was early to 3-D commerce and brings a rare mix of creativity, industry expertise and leadership to this role.”

In his new position, Mark will help retailers and manufacturers move away from managing 3-D product catalogs in spreadsheets toward more sustainable, scalable, platform-based 3-D digital asset management.

During his more than 15 years at Crate and Barrel, Mark helped the company transition from traditional photography to 3-D technologies. His efforts produced millions of photorealistic images and tens of thousands of 3-D product models. He built partnerships with more than 25 vendors to improve image quality and accuracy, introduced new digital product visualization tools, spearheaded cost-saving initiatives that reduced 3-D modelling expenses by 43 per cent, and streamlined digital asset production.

“I’m thrilled to join this team of specialists who have solved so many of the challenges that I encountered during my time at Crate and Barrel,” says Mark. “3D Cloud is committed to improving both the customer experience and internal processes, and I look forward to helping our clients succeed.”

3D Cloud, formerly Marxent, is a provider of 3-D digital asset management and product visualization solutions for furniture retailers and manufacturers.