Simpli Home Introduces Eco-Friendly Product Packaging

E-commerce furniture brand Simpli Home is expanding its sustainability initiatives by adding eco-friendly packaging to all products.

“Our top priority has been to shift toward eco-friendly practices, with sustainable packaging at the forefront,” says CEO Yoram Weinreich. “Our goal with these changes is to set a benchmark for clean and environmentally responsible packaging in the manufacturing industry.”

The new packaging includes 100 per cent recycled and biodegradable paper, replacing traditional polyethylene foam with a sustainable protectant and using new non-woven wrapping materials that are also recycled and biodegradable.

The Toronto-headquartered direct-to-consumer retailer is switching to honeycomb cardboard instead of Styrofoam for corner protection, too.

“This packaging shift not only highlights our dedication but also demonstrates our various efforts to remain true to our mission of sustainability, one shipment at a time,” says chief marketing officer Darcy McGilvery. “With almost all of our manufacturers now converted to 100 per cent eco-friendly packaging, we are on track to achieve our plastic-positive goal within the next few years, if not months.”

In addition to the packaging switch, Simpli Home will collaborate with environmental organizations like ocean plastic recovery startup CleanHub and Evertreen, which plants trees for every purchase made on the company’s website.

Simpli Home specializes in producing affordable, quality furniture using solid wood, high-grade fabrics and hand craftsmanship.