Simpli Home Improves Support for Brick-and-Mortar Retailers

Simpli Home continues its expansion into the retail space with the creation of a comprehensive sales and marketing framework designed to support the company’s growing number of retailers.

“The key to a successful brick-and-mortar program is ensuring we have the essential elements — sales teams, supply chain, marketing, technology, processes, procedures and more — that will create a positive retailer and customer experience from the onset,” says Simpli Home chief marketing officer Darcy McGilvery. “Our goal is to fully engage our brick-and-mortar retailers with the necessary tools and support to create an easy and efficient sales experience for both the retailer and the customer.”

Headquartered in Toronto, the e-commerce furniture brand has created a 14-member sales team to work exclusively with brick-and mortar retailers. Simpli Home has reinforced its supply chain and materials sourcing to compensate for anticipated additional sales volumes, deepened its online product data infrastructure, and enhanced product imagery and support.

Additionally, the company has moved to an omnichannel business strategy that will replicate a seamless shopping and sales experience across all its channels — online, mobile and brick-and-mortar stores.

To that end, Simpli Home is working to enhance functionality of its website. It expects to eventually add a store locator, website retail and marketplace pricing, as well as deeper links to retailers.

Further, it is exploring adjusting its approach to advertising, which has been traditionally for the direct-to-consumer audience.

“The ultimate goal is to have each channel support the others, rather than create unnecessary competition,” says CEO Yoram Weinreich. “Simpli Home has a strong framework in place to make our brick-and-mortar retailers successful, and early feedback from the retailer community is validation that our new sales and marketing endeavors are already making a direct and positive impact.”

Simpli Home specializes in producing affordable, quality furniture using solid wood, high-grade fabrics and hand craftsmanship.