Kelly joins Bermex as VP sales US

LOUISEVILLE, Quebec (01 February 2016) – Industry veteran Robert J. ‘Bob’ Kelly has joined the Bermex, Bertanie and Midi divisions of BDM+ Furniture as vice president of sales for the United States.

“With over 22 years of experience in the industry, mainly in the mid- to high-end dining and case goods segments, he will definitely be an added asset to our company,” said Denis Darveau, vice president of sales for all three divisions.

Kelly, who is best known for his 22 years as a senior sales executive for casual dining powerhouse Canadel Furniture, will report to Darveau.

“Robert will definitely help grow our business throughout the U.S.,” Darveau said. “His primary mandate will be to rebuild and strengthen our U.S. sales force while opening new doors for us, especially in territories where we are almost non-existent. He will also help develop new product for the American consumer.”

He added Kelly will be in charge of all sales activities in the U.S. for the Bermex, Bertanie and Midi divisions. “I believe we will make a good team. We are really excited about all the challenges we will be facing over the upcoming months in order to really grow our business in the U.S.”

“I’m excited to assist BDM+ in building their value proposition throughout the brands,” Kelly said. “Quality products, built in North America, are in higher demand and with the strengthening of the U.S. currency BDM will continue to see growth in the states. Our commitment to quality product, built in a timely manner will drive this growth and our exceptional service will sustain it.”

Darveau said Kelly will travel the U.S. extensively throughout 2016.