KitchenAid Reveals Colour of the Year

Home appliance brand KitchenAid has unveiled its colour of the year for 2024.

Called Blue Salt, the periwinkle blue has a subtle iridescent, reddish-pearl finish that softly shifts hues depending on the angle and lighting.

“At KitchenAid, we aim to create extraordinary kitchen experiences, and that often starts with the colour and design of our products,” says Janice Ryder, country manager for KitchenAid Canada. “The 2024 colour of the year is no different — it’s the first colour selection to feature a unique finish.”

KitchenAid Artisan Stand Mixer in Blue Salt

KitchenAid says Blue Salt is inspired by how a pinch of salt opens the senses to new depths of flavour; it’s a sensory reminder to see every day in a new light.

Parent company Whirlpool began the 2024 KitchenAid colour of the year research process in early 2021.

“Warm tones like the two previous KitchenAid colour of the year selections, Hibiscus and Beetroot, had been so dominant that we knew cooler tones were going to have a resurgence,” says Brittni Pertijs, colour, finish and material manager at Whirlpool. “We wanted the 2024 colour of the year to reflect the shifting tones and senses of nature, like air or the ocean.”

Blue Salt marks the sixth KitchenAid colour of the year announcement.

It’s currently available in the Artisan Stand Mixer.

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