KitchenAid Chooses Brighter Vibe for 2025

In contrast to last year’s pick, Salt Blue, KitchenAid’s 2025 colour of the year is Butter.

The soft, energizing yellow with a creamy, satin finish is warm and inviting. It was chosen to evoke a sense of nostalgia.

“The selection goes hand in hand with the feeling we get thinking back on memories of cooking with our loved ones,” says Chad Ries, global brand marketing director at KitchenAid small appliances. “Butter gives off an indulgent, comforting and inviting feeling through its modern and energizing yellow that invites makers to savour the moment.”

This is the seventh instalment of the KitchenAid colour of the year program.

Butter is now available in the artisan stand mixer. The manufacturer’s suggested retail price is $544.99.