Hush Launches Baby Sleep Line

Canadian sleep brand Hush has released its first-ever baby collection, Hush Little Baby.

“We know how important sleep is for both babies and parents,” says Phil Besner, president of Hush. “With Hush Little Baby, we’re integrating everything Hush is known for like best-in-class cooling technology, breathable, ultra-soft and hypoallergenic materials for a line that combines comfort and safety. We want parents to feel confident with baby sleep solutions they can count on.”

The new line introduces high-quality essentials like crib sheets, a mattress protector and a brand-new crib mattress.

The Crib Iced Sheets are made from 100 per cent bamboo viscose for a gentle feel. Similar to Hush’s best-selling Iced Sheets for adults, they’re cool to the touch and help babies regulate their temperature throughout the night.

The Crib Iced Mattress Protector is moisture-wicking and waterproof for extra protection.

Both the sheets and mattress protector are machine washable, making it easy for parents to clean up any messes.

The Crib Mattress has breathable air chambers between the fibres to maintain airflow and reduce the risk of overheating. It also has a firm feel to ensure newborns maintain safe, healthy spinal alignment. At 5.5 inches in height, it offers plenty of room for baby to grow from infant to toddler.

For every sale from the Hush Little Baby collection, 10 per cent will be donated to SickKids Foundation, which invests in health and scientific advances to improve the lives of children and their families.

Hush was founded in 2018, with a weighted blanket designed to help those with sleep, anxiety, insomnia, attention deficit hyperactivity disorder and more. The company, which was acquired by Sleep Country Canada in 2022, and fully bought out in April 2024, has since expanded their product line to include mattresses and sleep accessories.