West Elm Launches New Kids Line

West Elm has launched a new kids collection in collaboration with fashion tastemaker and best-selling children’s book author Eva Chen.

“Eva is acutely aware of what parents want for a kid’s room: products that are highly functional while maintaining great style,” says Day Kornbluth, president of West Elm.

The 34-piece children’s assortment includes furniture, textiles, lighting and decorative accessories.

Select items were fashioned specifically to store children’s books and encourage reading. The lofted bed features a reading nook, the chair and a half sits two comfortably, the tent floor cushion provides a cozy spot to curl up with a good book and the arched reading bookcase sits perfectly low for children to easily select their book of choice.

“There are nods to literacy and the love of books woven throughout,” says Chen. “The arched reading bookcase is intended for kids to literally kick up their feet and read. The capsule is a little bit quirky, not centred around being too perfect and ultimately super livable.”

Additional key items in the new Eva Chen for West Elm collection include the play table and stools set, save-as storage shelf, playful shapes rug and rolling art easel.

The collaborative collection is now available for purchase in Canada.

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