Samsung Canada Launches Bespoke Kitchen Appliance Line-up

Taking a cue from higher-end upholstery producers, Samsung Electronics Canada (SEC) has launched a its Bespoke collection to the Canadian market, a series of kitchen appliances bringing personal style and taste into centre of almost every home, without losing a scintilla of functionality.

SEC’s parent company first unveiled the line at this year’s Consumer Electronics Show (CES) in Las Vegas and launched it globally earlier this spring. The collection includes new three-door and four-door refrigerators, alongside the new Bespoke dishwasher, range and over-the-range microwave.

“The Bespoke lineup is the latest from Samsung to offer flexible and customizable technologies that meet the varied needs and priorities of Canadians with different lifestyles and forms of self-expression,” Pat Bugos, senior vice president of consumer electronics for Samsung Electronics Canada, said in a statement. “As a leader in tech innovation, Samsung continues to redefine everyday experiences with functional and stylish appliances, and this Bespoke lineup is a household gamechanger.”

Allowing consumers to complement their own personal style, the new Bespoke french door refrigerator is available in thousands of style combinations based off a set of 11 colours and three distinct finishes: glass, matte glass and steel. With new colours such as Emerald Green, Morning Blue and Clementine, the refrigerator is a blank canvass for any style. In addition to an array of colour options, the refrigerator also features Samsung’s cooling and storage innovations such as the Beverage Centre, Dual Auto Ice Maker and FlexZone.

The customization and innovation is available across all major kitchen appliance categories with the new Bespoke dishwasher, range and over-the-range microwave. The expanded kitchen package, which comes in Navy Steel, White Glass, Emerald Green Steel and Matte Gray Glass for the dishwasher, and Navy Steel and White Glass for the range and over-the-range microwave, features built-in SmartThings technology, connecting the entire home through the Samsung SmartThings app for advanced automation and customization.

Later this year, SEC will take the Bespoke home portfolio beyond the kitchen with the launch of the new Bespoke front-load washer and dryer, and the Bespoke Jet, a cordless stick vacuum, opening up new ways for Canadians to integrate Samsung innovations throughout their home.

The Samsung Bespoke 2022 kitchen lineup is being shipped to select retailers across the country and will also be available via the company’s web site.

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