Hong Kong Textiles, Furnishings Fair Rebrands for 2024

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The Hong Kong International Home Textiles and Furnishings Fair has been rebranded Home InStyle.

Hosted by the Hong Kong Trade Development Council, the four-day event will feature a curated selection of home products from around the world. More than 1,700 exhibitors from 17 countries and regions are expected to showcase, offering a comprehensive one-stop sourcing platform for buyers eager to stay on top of market trends.

Overseas pavilions from Japan, Thailand, Taiwan and mainland China will bring their regional houseware products to Hong Kong. Ibaraki, Aomori and Yamagata prefecture from Japan will showcase traditional handicrafts, such as kiln, pottery and wood lacquer. The Taiwan pavilion, hosted this year by the Thai Housewares Trade Association, will feature products that have won a CET Best Award, Golden Pin Design Award and Taiwan Excellence Award.

In the Hall of Elegance, sought-after designer collections and brands Topchoice (Hong Kong), Azuda ( Taiwan), Ucome, Amercook and AmVegan (mainland China) will be on display.

The Cultural and Creative Corner will feature more than 50 exhibitors with a focus of engaging international design multipliers and designer brands. Paint brand Pantone is the show’s colour partner. Leading art book publisher Taschen will have a lifestyle library set up in the area. Overseas multipliers participants include the Centre for International Trade Expositions and Missions (Philippines), Organization for Small and Medium Enterprises and Regional Innovation (Japan) and Industrial Design Development Association (Taiwan), which will feature their signature regional houseware designs. Local design forces include The Lanes, The Swinging Sticks and AEfolio.

The fair will also offer educational opportunities. Seminars hosted by industry experts will provide insights into key areas crucial to the sector’s development, including sustainability, creative thinking and the silver economy. There will also be interactive demonstrations where exhibitors will showcase their latest products, allowing visitors to have a first-hand experience.

Home InStyle runs in-person April 20-23, at the Hong Kong Convention and Exhibition Centre.

It will be held as a hybrid event in a revamped format, too. The brand-new Exhibition+ model includes four key elements: the physical fair; AI-enabled matching platform Click2Match; online-to-offline seminars under the Intelligence Hub; and an online sourcing platform that provides round-the-clock services to boost the flexibility and effectiveness of business promotion for small- and medium-sized enterprises.

The online smart business matching platform can be accessed April 13-30.