HBC Shakeup Sees Familiar Face Return to Top Job

Retail veteran Liz Rodbell is once again at the helm of Hudson’s Bay, this time as both president and CEO.

“I am delighted to welcome Liz back to the HBC family, and I am certain she will drive the continued transformation of Hudson’s Bay to deliver the most exciting shopping experience for Canadian customers,” says Richard Baker, governor and executive chair of HBC. “When she was last with the company, Liz drove 22 per cent sales growth for Hudson’s Bay.”

Rodbell previously served as president of Hudson’s Bay from 2013-2017, being appointed to the top position for her strategic oversight and impact on the overall business while in her preceding position as chief merchant.

She brings a wealth of industry expertise to the role, with strongly established vendor relationships and a deep understanding of the Hudson’s Bay business and customer.

“I am absolutely thrilled to rejoin Hudson’s Bay,” says Rodbell. “My focus, first and foremost, is on the customer — ensuring we have the most relevant assortment, strong brand partners and an overall experience that is inspiring and relevant to our shoppers.”

Rodbell most recently served as a consultant at LHR Advisors, a firm that she founded. Prior to that she was president of retail at Steve Madden from 2018-2022.

Rodbell succeeds Sophia Hwang-Judiesch who served as president since September 2022. According to a media release issued on the same day Rodbell’s return was announced, Hwang-Judiesch stepped down to pursue another opportunity.

“My gratitude for the team at Hudson’s Bay is immeasurable and I could not be prouder of the people that work tirelessly to serve our customers, in our stores, distribution centres and offices across the country,” said Hwang-Judiesch in a statement.

Another major change at Hudson’s Bay is the appointment of Michael Culhane to COO and CFO. Culhane has served as chief financial officer of HBC LP since 2020.

Hudson’s Bay department stores operate under the Hudson’s Bay Company (HBC) brand portfolio. Founded in 1670, HBC is North America’s oldest company.

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